Furmint February 2022
Join Wines of Hungary in February for a taste of Furmint – London & Edinburgh tastings announced
Furmint February is returning to the UK in 2022 and this year will include a tasting in Edinburgh as well as London.
Following on from their great success promoting Hungary’s flagship grape variety over the last few years, Wines of Hungary UK will be organising a series of activities this February to increase awareness of Furmint amongst members of the trade and the general public in the UK.
Caroline Gilby MW says, “Furmint has been building a reputation over recent years as the next big thing among white grapes – for its amazing versatility and quality in both sweet wines and a new generation of dry wines. Furmint February 2022 aims to take a deeper dive into exploring Furmint’s ability to reflect a real sense of place. The best producers have moved beyond simply making good, clean wine towards expressing the complex volcanic soils of Tokaj and beyond in genuinely exciting single vineyard selections. There will also be a guest spot for the innovative category of Furmint-based sparkling wines. Furmint’s relatively neutral aromatics, along with its vibrant, lively acidity, offer great raw material for fantastic bottle-fermented wines – well worth a taste.”
Throughout February, bars, restaurants and retailers will be encouraged to put Furmint in the spotlight, motivating customers to try the wines and learn more about Hungary’s flagship grape variety. The most successful will have the opportunity to win a trip to Tokaj.
Those who demonstrate increased listings and promotional activities organised by their partners, could win a three-day trip to Hungary for three people. Participants need to send their application demonstrating the number of new listings, by the glass or any other promotional offers executed during February-March through their importer/distributor partners. The best importer/distributor wins a trip to Tokaj for their best performing partners (3 people/2 nights). The winner will be announced at the end of April by Wines of Hungary UK.
Zsuzsa Toronyi, Wines of Hungary UK says, “Our Furmint February activities have always been incredibly well received in the UK. After being forced to organise a virtual Furmint February experience in 2021, we are most excited to return with an in person tasting this year and we’re delighted to be hosting an event in Edinburgh for the first time which allows even more wine enthusiasts across the UK to acquaint themselves with these wines. We’re fully committed to making the events as safe as possible in the current climate of the pandemic; the measures put in place include timed sessions, reduced numbers at masterclasses and testing for the winemakers. We can’t wait to shine a light on Furmint once again.”
Visit www.furmintfebruary.co.uk for more details and join in the conversation on social media throughout February using #furmintfebruary22